Stowa también subcontrata cosas a China, tal como indican en su web, en la seccion de FAQs
"Sometimes there are discussions about the "Country of Origin" of STOWA watches and other watchbrands.
We at STOWA want to be open as always.
Already in the year 2007 an article in the german watchmagazine Armbanduhren was published.
(in the reason of the 80th. Anniversary of the STOWA Brand)
It was the result of a interview Jörg Schauer gave to Armbanduhren.
Martin Häussermann(Journalist) and Jörg Schauer talked about the marketing and philosophy of STOWA.:
"Even under Schauer's aegis, these have been turbulent times for Stowa, with a lot of pressure being exerted on prices.The young team in Engelsbrand has managed to release this pressure in two ways: on the one hand, Schauer has been systematically and successfully looking for component manufacturers with a more favourable pricing structure, including those in the Far East, he admits. On the other hand, he emphasised that "80 percent of the value of Stowa watches is created in Europe". The company's marketing policy has been changed as well: from a traditional brand to direct sales. Schauer has been selling Stowa almost exclusively on-line for almost three years now (
www.stowa.com) or directly from his workshop. Stowa watches have become clearly cheaper as a result of more favourable purchasing terms and the elimination of dealer profit margins."
