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Thu 3 Dec 2009
Technica 1902 and the Swiss Made Sham
Posted by The Breitling Source under Watch Tips & Tricks
It wasn’t that long ago that when you purchased a New Swiss Made automatic Watch, you were guaranteed at least an ETA 2824 movement in it. While the ETA 2824 movement is by no means a rare or exciting automatic movement, it is reliable and can be very accurate in it’s highest level of finish. The ETA 2824 is used by a very large number of companies including Breitling, Hamilton, Oris, Omega, Tudor, Eterna, Tag Heuer and many many others including most of the German Brands.
ETA 2824-2 from a Limes Watch
After that came the Sellita SW200 movement, a direct copy of the ETA 2824 that is mostly made in Switzerland. While it is unknown how much of the parts are made in China, they at least come close to ETA in their quality. They are cheaper movements, and many brands including Invicta, Oris, Enzo and Eterna have begun to use the Selitta SW200 in their watches. I don’t mind the Selitta too much, at least it is somewhat comparable to the ETA-2824. The next step is a bit more disturbing.
While its not a new thing, many people many not be aware that an Invicta brand named Technica Swiss Ebauches purchases chinese made Sea-Gull movements and final finishes them in Switzerland and badges them as Swiss Made. Swiss Made regulations only provide that at least 50% of the value of the movement must be from Switzerland. With the price of the Chinese Ebauches being so low, its not difficult to refinish the movements in Switzerland in order to meet the criteria.
Swiss Mechanical Invictas
This is an unfortunate situation, and devalues the Swiss Made brand. Invicta has done well by selling a large number of watches, purchasing higher end brands like S. Coifman and devaluing them as well. While I think that Invicta has some good value in their lines, the majority of their designs are either very ugly, or hommages. The Invictas above sell for $119, and claim to have Swiss Made movements inside them.
I guess the point I am trying to make here is that the Swiss Made brand is being devalued and I think its a shame – hopefully its prestige can be maintained rather than be tainted by the likes of Invicta.
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