Hillary didn't wear a Rolex on Everest and they were not sponsers of the successful
1953 expedition led by John Hunt. They did however sponsor and equip both the
1952 Swiss expedition led by Raymond Lambert which got to within 200M of the summit before turning back, They also sponsored the unsuccessful
1952 Cho Oyu (the worlds sixth highest mountain) expedition on which Hillary climbed .
As it happens, Tenzing Norgay was the chief Sherpa to the '52 expedition and accompanied Lambert to just below the summit. As a result he was issued and allowed to keep a Rolex. This is the one now in the Rolex museum.
For the Hunt expedition, which was sponsored by Smiths, both Norgay and Hillary were issued with fifteen jewel Smiths Deluxe watches. Norgay rather famously wore both, while Hillary wore the Smiths alone. This watch is now in the museum of the Worshipful Company of Clockmakers in London. While I have seen it several times, photographs are not allowed. Another brave soul took one and posted it here:
Naturally, Smiths Watches took full advantage of this and had a massive advertising campaign in which both Hunt and Hillary were quoted directly.
Note how the advert
explicitly states that they equipped the 1953 ascent:
"which were the official selection of the gallant Everest team". This is not a statement you will ever see in a Rolex advert for the simple reason they were not. For example:
Here the
implication is that they wore Explorers.
As a result Smiths had a range of watches called 'Everest' and Rolex, having already - and precipitously - had an 'Everest' model, named the watch style worn by Tenzing the 'Explorer' instead.
Rolex, to this day, try to imply that Hillary wore a Rolex on Everest. He didn't; Rolex, backed the 'wrong' expedition.
As it happens I own near identical versions of both watches. I will freely concede that the 34mm oyster would be better for snow and ice climbing than the Smiths. While the Smiths is perfectly robust and equally accurate, the automatic winding and screw down crown make a far more suitable watch for the conditions. It just wasn't the one used.
